SALES CONVERSATION AND BUSINESS COMMUNICATION

Factors such as language and culture greatly affect the success of business. Being able to effectively communicate ideas and strategies can be challenging in a new business environment. Determining the importance of language by a company is crucial to its success. Studying another language helps to understand the culture of the studied language which will assist in a corporation’s decision making process. English is a popular language in conducting business; however, communicating in other languages is gaining popularity.

Due to the fact that Business English is so important, companies require increasing numbers of their employees to have knowledge of this language. This knowledge is no longer the preserve of people in positions of responsibility; technicians who have to phone for support in another country and receptionists who receive foreign delegations also need to be able to do certain parts of their jobs in English. Companies therefore allocate a proportion of their training budgets to business English courses. This more diverse demand has led to the development of training courses which specialize in exactly what the delegate needs to know in order to be able to function correctly at work.

As Business is done in English between people who are not necessarily native speakers of the language, a simplified version of English is now emerging. This version is sometimes called ‘standard’ or ‘international’ English. This new type of English for Business purposes is trimmed of all the non-essential grammatical structures and has a reduced common vocabulary. Phrasal verbs such as ‘go on ‘ and ‘set up’ are not as important as ‘continue ‘ and ‘create’, for example, and knowledge of the difference between the present perfect and the past simple is no longer a priority in the training room.

The primordial objective of the business person using international business English is to communicate efficiently and effectively. Native speakers with their fast delivery, colloquial expressions and unclear pronunciation are feared in the business place as they have become the most difficult people to understand. The result of this is that native speakers may have to start learning how to speak a more communication-friendly form of their own language “international English”.

QUOTES ABOUT SALLING. *You can be called by the professor in order to participate.

• please study this information. (Quotes)

"Begin by always expecting good things to happen."

--Tom Hopkins

"For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough."

--Zig Ziglar

"All things being equal, people will do business with, and refer business to, those people they know, like, and trust."

--Bob Burg

"Treat objections as requests for further information."

--Brian Tracy

"The best way to sell yourself to others is first to sell the others to yourself."

--Napoleon Hill

"Ninety percent of selling is conviction and 10 percent is persuasion."

--Shiv Khera

"Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats."

--Og Mandino

"One of the best predictors of ultimate success … isn't natural talent or even industry expertise, but how you explain your failures and rejections."

--Daniel H. Pink

"If you are not taking care of your customer, your competitor will."

--Bob Hooey

"To build a long-term, successful enterprise, when you don't close a sale, open a relationship."

--Patricia Fripp